Audience App
The Orchard, Sony Music Entertainment
07/2022 - 08/2022
User Journey / User Experience / User Interface
The Audience App, developed by The Orchard, is a pivotal component within The Orchard Workstation (SaaS) — a collection of collaborative applications designed to empower artists and management teams. This suite facilitates comprehensive tracking of data, spanning from sales and record distribution to social media activities.
Specifically, the Audience App serves as a centralized hub for gathering extensive data from various social media platforms. It meticulously analyzes and visually presents this information through intuitive dashboards. The application enables Artist Management teams to monitor trends, evaluate the performance of online campaigns, and seamlessly set up targeted advertisements. The project encompasses the entire end-to-end user journey, involving meticulous UI design and the establishment of a localized design system.
Figma
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